A.G. SCHNEIDERMAN SECURES $2 MILLION IN SETTLEMENT WITH COMPANIES THAT TRICKED CONSUMERS INTO SIGNING UP FOR ONLINE DISCOUNT CLUBS WITH HIDDEN FEES
Vertrue And Adaptive Marketing To Pay $2 Million In Refunds To New Yorkers Who Were Duped While Shopping Online NEW YORK - Attorney General Eric T. Schneiderman today announced a settlement with Vertrue Incorporated and its subsidiary, Adaptive Marketing, LLC (collectively “Adaptive”) to provide $2 million in refunds to New York consumers who were tricked into enrolling online in Adaptive's discount club programs and then charged hidden fees. Adaptive also agreed to reform its online marketing practices.