Ever bought something online and wondered who you were really buying from? A new law is changing that, and a recent settlement with Temu shows just how serious regulators are about protecting you. The popular online marketplace, Temu, recently agreed to pay a $2 million fine to settle a lawsuit brought by the government. The reason? It failed to follow a new law called the INFORM Consumers Act. This isn't just about a one-time penalty; it's the first time this law has been enforced, sending a clear message to all online marketplaces. What Did Temu Do Wrong? According to the complaint, Temu made it difficult for shoppers to get in touch with them and with the sellers on their platform. The new law requires marketplaces to give you a clear way to report suspicious activity—both online and by phone. Temu allegedly didn't provide a working phone number for reporting problems. They also failed to be transparent about who the big sellers were on their site, especially...