WATERTOWN - Attorney General Eric T. Schneiderman today announced that his office has issued cease and desist letters warning several Watertown gas station locations that they will face possible court action if they do not stop falsely advertising one price, and then charging customers more at the pump. In recent days, the Attorney General's Watertown Regional Office sent letters to the owners of Valentine Stores, Inc., Rajit Inc. and General Store, Inc. stating they needed to discontinue the deceptive roadside marketing and get into compliance. At least four of the Nice N Easy gas stations, owned by Valentine Stores, with locations throughout Watertown, the Valero Gas Station on Arsenal Street, and the General Store on Bradley Street engaged in false advertising by listing the lower prices on their large street-view signage in order to lure patrons to the pump. The lower price was for "cash only" transactions. The only text displayed to passing motorists indicat...