The Charlotte Division of the FBI is bringing new attention to the case of a missing girl on the 12th anniversary of her disappearance with a multi-platform media campaign. On February 14, 2000, 9-year-old Asha Degree left her home in Shelby, North Carolina, in the middle of the night and disappeared. A combination of media publicity, digital billboards, online promotion, and the use of social media will be utilized to generate new tips to find Asha. A photo of Asha as a 9-year-old child and an age-progressed photo of what she would look like at the age of 19 will be featured on 14 Adams Outdoor Advertising digital billboards across the Charlotte area and will be sent out on various FBI social media platforms including Facebook and Twitter.