Marketers of Weight-Loss Patch to Pay More Than $110,000 for Violating Previous FTC Settlements

Marketers of a weight-loss patch have agreed to pay $110,539 to settle Federal Trade Commission charges that they violated two 2004 consent orders by continuing to make false claims that their product causes substantial weight loss and weight loss in all users. After agreeing to the 2004 consent orders, the marketers continued making the same bogus claims they had made previously, but this time they targeted consumers abroad. They made these claims in brochures accompanying shipments of the patches that were intended for sale to overseas consumers.

In 2004, Advanced Patch Technologies (APT), its distributor, Buckhead Marketing & Distribution LLC (Buckhead), and their officers, settled FTC charges of deceptive marketing based on their claims that, among other things, the “Peel Away the Pounds” patch would cause substantial weight loss when applied to the skin. That settlement required the defendants to pay more than $1 million in consumer redress. More...